After the relative success of the workshop stuff we decided to press on with a brief to make people donate their time/money or effort to the cause of the British Legion outside the November window when Poppy's dominate for all of a week. We began with the proposition "They've done their duty, now you do yours" but after many struggles we decided to run with the idea that war happens every day and consequently, there is always someone to remember.
As we always try to be unique and original at Fullergravy we wanted to move the Legion away from the symbolism of the poppy, retaining aspects of it's imagery but ultimately re-launching the campaign to hit a modern audience aswel as the generation who grew up much closer to the wars we all seem to associate the British Legion with. They do the same important, valuable job today helping 1 in 6 Britains in some way...
Below is an example of the art work we produced, the rest is on it's way but it highlights the central theme behind our approach. Running alongside these will be a series of comparison posters but I cannot explain them well enough linguistically so the images will be on the way soon...
Just a teaser of what's to come...watch this space...
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