A few predictions: -
"Kylie Minogue - Santa Baby" will be Christmas No1 in the 2008 Official Singles Chart.
The Mummy 3 will be No1 Christmas DVD in 2008.
Mortal Kombat vs DC Universe will be the No.1 Christmas game of 2008.
John Kerry will be next president of the USA in 2012.
Worcester Warriors RUFC will win the Guiness Premiership Grand Final 2009.
The Green Bay Packers will win SuperBowl XLIII in 2009.
Wakefield Wildcats will win Super League 2009.
As an advertising creative I will have a good idea.
Realised the connection?
All these things are 100/1 in terms of whether they will happen.
Do you really think the first 7 will?
I know the 8th one will,
still scary though isn't it.........
Friday, 5 December 2008
Fullergravy.com
Part 3
Our very own ten advertising strategies...the final part of module one...the future is here: -
· Jaffa Cakes - The dark side of 5-a-day.
· Chewits - A multi-gym for your mouth.
· Bounty Kitchen Roll - Soak up your surroundings.
· Whiskas - Gourmet cat cuisine / Because cats don't have fancy restaurants.
· Rustlers - For the Cowboy in you / Live like a cowboy.
· Office Shoes – The stepping-stone to success.
· Whispa - Share Your Secrets.
· Highland Spring Water - Freedom juice.
· Superdrug - Drugs without the class system.
· Colgate - A movie star smile without the expense
What do you think? Any gems hiding in there? Let us know.......
Our very own ten advertising strategies...the final part of module one...the future is here: -
· Jaffa Cakes - The dark side of 5-a-day.
· Chewits - A multi-gym for your mouth.
· Bounty Kitchen Roll - Soak up your surroundings.
· Whiskas - Gourmet cat cuisine / Because cats don't have fancy restaurants.
· Rustlers - For the Cowboy in you / Live like a cowboy.
· Office Shoes – The stepping-stone to success.
· Whispa - Share Your Secrets.
· Highland Spring Water - Freedom juice.
· Superdrug - Drugs without the class system.
· Colgate - A movie star smile without the expense
What do you think? Any gems hiding in there? Let us know.......
Fullergravy.com
Part 2
After the relative success of the workshop stuff we decided to press on with a brief to make people donate their time/money or effort to the cause of the British Legion outside the November window when Poppy's dominate for all of a week. We began with the proposition "They've done their duty, now you do yours" but after many struggles we decided to run with the idea that war happens every day and consequently, there is always someone to remember.
As we always try to be unique and original at Fullergravy we wanted to move the Legion away from the symbolism of the poppy, retaining aspects of it's imagery but ultimately re-launching the campaign to hit a modern audience aswel as the generation who grew up much closer to the wars we all seem to associate the British Legion with. They do the same important, valuable job today helping 1 in 6 Britains in some way...
Below is an example of the art work we produced, the rest is on it's way but it highlights the central theme behind our approach. Running alongside these will be a series of comparison posters but I cannot explain them well enough linguistically so the images will be on the way soon...
Just a teaser of what's to come...watch this space...
After the relative success of the workshop stuff we decided to press on with a brief to make people donate their time/money or effort to the cause of the British Legion outside the November window when Poppy's dominate for all of a week. We began with the proposition "They've done their duty, now you do yours" but after many struggles we decided to run with the idea that war happens every day and consequently, there is always someone to remember.
As we always try to be unique and original at Fullergravy we wanted to move the Legion away from the symbolism of the poppy, retaining aspects of it's imagery but ultimately re-launching the campaign to hit a modern audience aswel as the generation who grew up much closer to the wars we all seem to associate the British Legion with. They do the same important, valuable job today helping 1 in 6 Britains in some way...
Below is an example of the art work we produced, the rest is on it's way but it highlights the central theme behind our approach. Running alongside these will be a series of comparison posters but I cannot explain them well enough linguistically so the images will be on the way soon...
Just a teaser of what's to come...watch this space...
Fullergravy.com
Part 1
And so it came to that time of the year once again, after working ourselves into the ground since mid-september we were confronted with the first bit of work that actually counts towards our module. Given the choice of re-submitting a piece of work we had already completed before working on a specific module brief it was here that Fullergravy was concieved. Driven by sporting cliche's along the lines of Al Pacino's Any Given Sunday speech, "Life is just a game of inches etc..." need I say anymore and a new one Mr. Fuller introduced me to, "Teamwork makes the dream work" we hit the ground running with our two briefs. I sincerely hope you get the idea with the two examples as I don't really want to have to name any of the others through sheer embarrassment....
Working with both on-screen applications and ambient ideas we produced a total of twelve different ideas. Most of these were pitched to Dare during our workshop although some have been re-worked and enhanced for presentation as part of our module assessed work. Here we have two on screen ideas, which work as simple concepts on the phone itself but have the ability to transcend mediums.The crack function is able to work on shop windows and billboards and the graffiti application can be used to connect to digital graffiti sights, creating an interactive urban playground. The ambient ideas provide Vodafone Blackberry Storm Customers with specially designed areas to enjoy, discuss and compete with the applications they download. They take the shape of a Water Cooler area in offices and a specially produced Vodafone Tube, which allows priority travel for Vodafone customers on top of being an arena to showcase the incredible power they have in the palm of their hand. Once again creating an interactive, urban playground that fits in with everyday life rather than imposing on it.
And so it came to that time of the year once again, after working ourselves into the ground since mid-september we were confronted with the first bit of work that actually counts towards our module. Given the choice of re-submitting a piece of work we had already completed before working on a specific module brief it was here that Fullergravy was concieved. Driven by sporting cliche's along the lines of Al Pacino's Any Given Sunday speech, "Life is just a game of inches etc..." need I say anymore and a new one Mr. Fuller introduced me to, "Teamwork makes the dream work" we hit the ground running with our two briefs. I sincerely hope you get the idea with the two examples as I don't really want to have to name any of the others through sheer embarrassment....
We chose to re-submit our workshop work for digital agency DARE, where we were asked to produced applications that showed off the impressive new features on the excellent new Blackberry Storm phone. Here is just a selection of what we came up with: -
Working with both on-screen applications and ambient ideas we produced a total of twelve different ideas. Most of these were pitched to Dare during our workshop although some have been re-worked and enhanced for presentation as part of our module assessed work. Here we have two on screen ideas, which work as simple concepts on the phone itself but have the ability to transcend mediums.The crack function is able to work on shop windows and billboards and the graffiti application can be used to connect to digital graffiti sights, creating an interactive urban playground. The ambient ideas provide Vodafone Blackberry Storm Customers with specially designed areas to enjoy, discuss and compete with the applications they download. They take the shape of a Water Cooler area in offices and a specially produced Vodafone Tube, which allows priority travel for Vodafone customers on top of being an arena to showcase the incredible power they have in the palm of their hand. Once again creating an interactive, urban playground that fits in with everyday life rather than imposing on it.
Thats the end of Part 1, stay tuned for Part 2, coming up next the Royal British Legion...
Streetfighter
How many of us have been there?! Fighting over a girl in a bar?! What's your weapon of choice...fists then taking it outside or a verbal onslaught? Why not try an alternative method, you never know it could work so much better for you...
The team behind this is Rob James, Carl Firth, Adam Ronan, Joe Turton and Adam Claridge.
The cast -
Winner - Adam Ronan
Loser - Adam Claridge
Damsel in Distress - Joe Turton (worryingly good damsel I might add)
What do you reckon.......
J . A . I . L . B . R . E . A . K
The challenge: - To get as far away from High Wycombe as possible in 48HRs without paying for any transport. Raising money for all the charities BucksNewUni support along the way.
Our journey began at 10 am Sunday 2nd November, my hangover from an amazing friday night with Alex Metric and Evil 9 at Fabric still punishing my whole body. Leaving our passports at home, we decided to head North, essentially because home was North and we were sensing a few days of home comforts...It went much further than that however, we blagged our way to Kings Cross and onto a train destined for Perth. We could not believe our luck or how easy it had been. Charming train guards and tube operatives is definitly the new way to travel, money is certainly not required.
We settled for York on the first day, jumping on a train to Leeds before getting a lift home and settling for one night of home comforts. Day 1, 200 miles covered and plenty of stories, sharing a cramped carriage with a facist, nazi Scottish rock band being just one of them. Iron crosses, denim and tatoos everywhere we looked, making our trip eventful if not exactly comfortable.
Day 2 began at Darton train station, full of optimism we convinced another gurad to let us ride for free to Leeds. We decided to head North again, opting for Newcastle and the promise of a comfy night with school friends but it is here we met up with Team 1 (C.J and Leanne). After a quick pint and a BK we had been convinced to go to Scotland. From Newcastle, past Edinburgh, it was all going so well unitl we encountered a demonic train guard who refused us travel.
We were thrown out at Inverkeithing, a Scottish outpost where we felt, how can I put this, slightly intimidated. We found a pub to kill the hour between trains and hid away in the corner out of sight of the locals. The hour passed and we were back under way, heading for Iverurie. However as no-one we spoke to had ever ventured that far North we decided to settle for Aberdeen. We jumped off the train full optimism only to realise that every Hotel was fully booked...
We found a Hostel on the Queens road but back at BasecampFuller (Rich Fuller-bottled it) it was soon apparent that in his words..."it's a f*#king walk mate, get a taxi!" We began to walk, passing the world famous Frankenstein Bar before we were saved...Leanne managed to get in contact with a mutual friend of her flatmates and we were promosed a flat for the night...what a result!
With that in the bag we thought it rude not to have an Aberdeen Angus steak, while we were in town...The Filling Station provided exactly what we needed and we were soon in Tom's flat mulling over rising at 6am and getting onto a ship going to an oil rig. Lets be honest, as if that was ever going to happen! After a restless night beating off the meat sweats we left at 9.30, finding the best breakfast deal I've ever seen on our way to the station...
Picture this; starving hungry, cold, tired and 450+ miles to cover in a day, without paying for travel once again. The challenge was now over but we weren't about to start paying the £150+ it would cost for a train home. We stumbled across SIZZLERS BBQ and GRILL, where we picked up 2 rashers of bacon, 2 eggs, in a teacake and a coffee for £2, yes thats right £2! Talk about beating the credit crunch, either that or it hasn't ventured up to Aberdeen yet! As we ate our breakfast we came up with an ingenious plan: -
Our journey began at 10 am Sunday 2nd November, my hangover from an amazing friday night with Alex Metric and Evil 9 at Fabric still punishing my whole body. Leaving our passports at home, we decided to head North, essentially because home was North and we were sensing a few days of home comforts...It went much further than that however, we blagged our way to Kings Cross and onto a train destined for Perth. We could not believe our luck or how easy it had been. Charming train guards and tube operatives is definitly the new way to travel, money is certainly not required.
We settled for York on the first day, jumping on a train to Leeds before getting a lift home and settling for one night of home comforts. Day 1, 200 miles covered and plenty of stories, sharing a cramped carriage with a facist, nazi Scottish rock band being just one of them. Iron crosses, denim and tatoos everywhere we looked, making our trip eventful if not exactly comfortable.
Day 2 began at Darton train station, full of optimism we convinced another gurad to let us ride for free to Leeds. We decided to head North again, opting for Newcastle and the promise of a comfy night with school friends but it is here we met up with Team 1 (C.J and Leanne). After a quick pint and a BK we had been convinced to go to Scotland. From Newcastle, past Edinburgh, it was all going so well unitl we encountered a demonic train guard who refused us travel.
We were thrown out at Inverkeithing, a Scottish outpost where we felt, how can I put this, slightly intimidated. We found a pub to kill the hour between trains and hid away in the corner out of sight of the locals. The hour passed and we were back under way, heading for Iverurie. However as no-one we spoke to had ever ventured that far North we decided to settle for Aberdeen. We jumped off the train full optimism only to realise that every Hotel was fully booked...
We found a Hostel on the Queens road but back at BasecampFuller (Rich Fuller-bottled it) it was soon apparent that in his words..."it's a f*#king walk mate, get a taxi!" We began to walk, passing the world famous Frankenstein Bar before we were saved...Leanne managed to get in contact with a mutual friend of her flatmates and we were promosed a flat for the night...what a result!
With that in the bag we thought it rude not to have an Aberdeen Angus steak, while we were in town...The Filling Station provided exactly what we needed and we were soon in Tom's flat mulling over rising at 6am and getting onto a ship going to an oil rig. Lets be honest, as if that was ever going to happen! After a restless night beating off the meat sweats we left at 9.30, finding the best breakfast deal I've ever seen on our way to the station...
Picture this; starving hungry, cold, tired and 450+ miles to cover in a day, without paying for travel once again. The challenge was now over but we weren't about to start paying the £150+ it would cost for a train home. We stumbled across SIZZLERS BBQ and GRILL, where we picked up 2 rashers of bacon, 2 eggs, in a teacake and a coffee for £2, yes thats right £2! Talk about beating the credit crunch, either that or it hasn't ventured up to Aberdeen yet! As we ate our breakfast we came up with an ingenious plan: -
"We have to get back to Wycombe today and without paying, to claim the charity money."
C.J and I were particularly pleased with that lightbulb moment. The spiel got us to Edinburgh where we were turned away from our first train for "Insurance Purposes." Yeah right...However within half an hour we were back underway and got to York in excellent time. Here is where it all went Pete Tong. The first two trains we attempted to jump on both resulted in disaster with us running frantically along the platform like mad men in the vain hope that we would find a sympathetic train guard. After an hour and a half things were not looking good, but eventually with the help of a ticket office stamp we jumped on a train and were back on our journey.
At Kings Cross we paid platform 9 and 3/4's a visit, before making a last dash for the finish line. The tube was once again a walk in the park and we were soon back in High Wycombe, one of the most frantic and eventful 72 hours of my life, something I would recommend to everyone. Our journey took us: -
High Wycombe/London Marylebone/London Kings Cross/York/Leeds/Darton/Leeds/Newcastle/Inverkeithing/Aberdeen/Edinburgh/Newcastle/York/London Kings Cross/Baker Street/London Marylebone/High Wycombe.
450+ miles without leaving Britain is a pretty good effort if I may say so myself. We finished 3rd behind Tenerife, they got there thanks to Radio 1 and the eventual winners who made it to Tel Aviv on air miles! However, we uncovered the real way to travel Britain, miss out the ticket office, the online bookings, the queues, go straight to a train guard, talk to him for a few minutes, then sit back and relax with a free trip to anywhere...
Subscribe to:
Comments (Atom)