Fullergravy.com

Part 1

And so it came to that time of the year once again, after working ourselves into the ground since mid-september we were confronted with the first bit of work that actually counts towards our module. Given the choice of re-submitting a piece of work we had already completed before working on a specific module brief it was here that Fullergravy was concieved. Driven by sporting cliche's along the lines of Al Pacino's Any Given Sunday speech, "Life is just a game of inches etc..." need I say anymore and a new one Mr. Fuller introduced me to, "Teamwork makes the dream work" we hit the ground running with our two briefs. I sincerely hope you get the idea with the two examples as I don't really want to have to name any of the others through sheer embarrassment....

We chose to re-submit our workshop work for digital agency DARE, where we were asked to produced applications that showed off the impressive new features on the excellent new Blackberry Storm phone. Here is just a selection of what we came up with: -

Working with both on-screen applications and ambient ideas we produced a total of twelve different ideas. Most of these were pitched to Dare during our workshop although some have been re-worked and enhanced for presentation as part of our module assessed work. Here we have two on screen ideas, which work as simple concepts on the phone itself but have the ability to transcend mediums.The crack function is able to work on shop windows and billboards and the graffiti application can be used to connect to digital graffiti sights, creating an interactive urban playground. The ambient ideas provide Vodafone Blackberry Storm Customers with specially designed areas to enjoy, discuss and compete with the applications they download. They take the shape of a Water Cooler area in offices and a specially produced Vodafone Tube, which allows priority travel for Vodafone customers on top of being an arena to showcase the incredible power they have in the palm of their hand. Once again creating an interactive, urban playground that fits in with everyday life rather than imposing on it.

Thats the end of Part 1, stay tuned for Part 2, coming up next the Royal British Legion...